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Pink Parcel / Claire Blackmore

Pink Parcel Launches Fashion Line To Fight Period Shame

We’re super excited to announce that Pink Parcel is launching its very own fashion line to challenge period shame!

Teaming up with a collective of industry icons – British designer Olivia Rubin, style influencer and activist Natalie Lee (@stylemesunday), plus former fashion editors Pandora Sykes and Dolly Alderton – we’re designing a line of super-cool limited edition t-shirts and sweatshirts, emblazoned with period positive slogans in an effort to empower, educate and inspire people to talk openly and honestly about menstruation.

The range is part of our latest campaign, I’M ON, which aims to turn the phrase on its head by empowering people to shout about their periods through their wardrobes – and you get a say! Send us the slogans you want to see on the tees and sweats starting with the two words ‘I’m on…’  via Twitter @thepinkparcel, Facebook @PinkParcel and Instagram @pinkparcel by Monday 18th December.

“We’ve brought together an incredible group of inspirational people to subvert the social stigmas associated with periods, and give people a reason to talk unashamedly about their time of the month,” says our Senior Brand Manager Aly Haynes.

When a photo just makes you 😊🌈❤️ @stylemesunday . . . #oliviarubin #stylemesunday #imon #outfitinspiration #mondaymotivation #rainbow

A post shared by Olivia Rubin (@oliviarubin) on

We often use the phrase ‘I’m on’ in a secretive way yet it describes something that’s completely natural. Our version of I’M ON is about providing people with a much-needed voice to show that being on your period doesn’t hold you back and that it’s nothing to be embarrassed about.

Pandora Sykes and Dolly Alderton of The High Low show said: “Combatting period poverty is something The High Low is utterly passionate about, so we jumped at the chance of joining Pink Parcel’s design collective. We want to be part of the movement that educates and inspires women to remove shame around periods.”

Kicking off The High Low’s new partnership with @google is this image from our unauthorised biography, Between The Sheets* - photographed by @evaksalvi on a Google Pixel 2 (thank you to @poplinlondon for our phenomenal bed clothes). In this week’s episode, we discuss the difference between an arranged marriage and a forced (with the help of a High Low listener) and Kevin Spacey’s “I’m gay” disclaimer, sacking from Netflix + the age old debate: whether you can separate the artist from the art. #madebygoogle #teampixel *currently unwritten

A post shared by P A N D O R A S Y K E S (@pandorasykes) on

“Working with Pink Parcel and such a powerful group of women on a cause close to my heart feels empowering in itself. I can’t wait to see the designs come to life with the inspiration from the public. I’m hoping these tees will encourage women to feel confident to talk about periods, and remove the stigma from society,” added fashion designer Olivia Rubin.

F U N 💋 I love having fun with fashion in my outfits as well as my designs. Today’s look says it all 😆. Red to toe with some incredible monochrome Iris Apfel-inspired frames for the finishing touch ❤️ . . . #oliviarubin #lotd #outfit #funwithfashion #reddress #maxidress #tbt #fashiondaily #fashiondesigner #silk #print #mylook

A post shared by Olivia Rubin (@oliviarubin) on

Natalie Lee, founder of Style Me Sunday, said: “I’m thrilled to be joining this team of phenomenal women to empower others to find the power of their periods. Practically half of the human race has or will experience a period on a monthly basis and it shouldn’t be something we shy away from – we should embrace it! And what better way to do it than through fashion!”

If you follow me on stories, I think it’s safe to say I do not look like this now/ hardly ever. The miracle of make-up (brands tagged) and a good photographer (@oceantaylor_photography ) never ceases to amaze me. 🙏🏽

A post shared by Style Me Sunday | Natalie (@stylemesunday) on

Amen, sisters. The collection is set to launch in January 2018 and will be available on the Pink Parcel shop, with a percentage of profits going directly to women’s organisation Bloody Good Period.

If you haven’t signed up to Pink Parcel yet, it’s time to start enjoying your period! Subscribe here and you’ll have everything you need (and want) sent directly to your door.



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