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Beauty / Claire Blackmore

Why We’re Crushing On Korean Beauty Buys

The Korean beauty market has exploded over the last few years thanks to a wave of innovative products wrapped up in super-cute, quirky packaging – and we can’t get enough!

Sheet masks, skin-softening yogurts, collagen mists, lip-plumping cherry gels, essences, 100% silk exfoliators – the forward thinking, playful formulas are endless.

Here at Pink Parcel we are obsessed with skincare (especially when hormones attack our complexion each month, thanks PMS) which is why in every box you receive a lovingly hand-picked beauty product or two.

This month, our Korean face mask is the hot favorite because in case you hadn’t figured it out, we are K-beauty super fans. Here’s why…


Skincare Is Law!

K-beauty products are all about skincare. If it doesn’t work wonders to repair, rehydrate and leave you with a flawless, poreless complexion, it’s not worth creating. Why? Korean women tend to put skincare at the top of their self-care list as many believe that beautiful skin IS beauty itself. That’s why double cleansing, hydrating honey masks, emulsions and ampoules (a supercharged serum) are all just part of their weekly beauty regime.

Natural Ingredients Are No.1

Korean beauty products take natural ingredients to the next level. One of their favorite ingredients is snail mucin – actual snails guts. Srsly. This cult extract has been proven to fade acne scars, revitalize and hydrate so richly it’ll leave skin with that sought-after healthy glow. All hail the snail slime! Other popular natural ingredients used are bamboo sap, green tea, red ginseng, seaweed, mugwort, soybeans and volcanic clay.

Trial And Error Is Everything

Not only are K-beauty products surprisingly affordable, but the market is so rapid that experts are launching (and canning) a huge amount of products each year. This means the amazing ones go stratospheric super-quick, whilst the ones that aren’t so great disappear and make way for the new wave of cult creations.

So, keep your eyes peeled for some more K-beauty products coming your way (unless we use them all up in the office first!)

If you haven’t signed up to Pink Parcel yet, it’s time to start enjoying your period! Subscribe here and you’ll have everything you need (and want) sent directly to your door.


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