New In Beauty: What’s Landing In October
The beauty world is in flux – from how we shop for make-up and skincare to why we choose the products that we do. New in Beauty at the Pink Shop this October, are three renegade brands that are making waves in the beauty industry with their game-changing formulations.
As the UK’s number one nail brand, you’ve probably heard of Nails Inc before. Founded by Thea Green, MBE, the brand has been keeping our talons looking terrific for nearly twenty years. Nails Inc started the trend for nail bars, way back before there was one on every corner, with its original luxury nail salon in London. Since then, the brand has continued to break the mould with innovative product ranges, collaborating with the likes of Alexa Chung and Diane Von Furstenberg to create fashion-forward colours that practically step off the catwalk and onto our nails. Ingenious ingredients have led the way for products that you couldn’t even have imagined a few years ago. Nail polish supercharged with caffeine for healthy, strong nails? We’ve got you. Nails Inc Caffeine Hit Nail Polish in Espresso Martini is our must-have shade for autumn.
The brainchild of Nails Inc founder, Thea Green, INC.redible Cosmetics wants you to celebrate your INC.redible self. Break the rules with trending textures, holographic effects and metallics that scream look-at-me. As well as being super-glossy and gorgeous on the outside, these make-up marvels have some good stuff inside them, too, like the show-stopping Lip Trippin Strobe Lipsticks, that are laced with coconut oil to keep lips hydrated and smooth. We’re also loving the Matte My Day Liquid Lipsticks, for an on-trend matte lip this autumn. And just like its big sister brand, Nails Inc, INC.redible Cosmetics is cruelty-free and PETA approved.
Figs & Rouge
Figs & Rouge provide targeted skin fixes and technology-led formulas that seamlessly blur the lines between skincare and make-up. We love the Hydra-Prime Complexion Perfection Balancing & Brightening Duo that features two oil-free mineral primers in a chic monochrome bag, which can be used alone or under foundation depending what your skin’s craving. The balancing primer is enriched with antibacterial extracts to prevent breakouts, as well as witch hazel to shrink pores and chamomile to soothe. Apply it to even out skin tone, minimise redness and blur imperfections. The brightening primer has been designed to lift dull skin and promote radiance for that must-have dewy glow. We already know what we’ll be adding to our wish lists in December…