The next time you pop out to pick up some tampons, you might want to swerve the chemist and head to Tesco instead.
In a move applauded by us here at Pink Parcel, the supermarket giant has become the first retailer to slash the price of ‘pons, pads and pantyliners by 5%, to cover the VAT currently levied on these items. Tesco customers chucking their monthly essentials into the trolley will now benefit from savings on over 100 branded and own label sanitary products.
Michelle McEttrick, Tesco's brand director, said: "For many of our customers, tampons, panty liners and sanitary towels are essential products. However, the cost of buying them every month can add up, and for many women and girls it can be a real struggle on top of other essential items. That’s why we are reducing the cost of these products by 5%."
The current minimum VAT rate is set by EU law, but the European Commission is aiming to bring in a zero rate for sanitary products in 2018.
Labour MP, Paula Sheriff who has campaigned to scrap the tax on women's sanitary products, welcomes Tesco's decision and hopes other stores will follow suit – and that the government and EU will announce a clear timeline for abolishing the tax altogether.
At last, paying more than we should for having a period might soon be a thing of the past.
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