If you’re anything like us, all of a sudden, you’ll find yourself peering into your make-up bag with absolute horror, asking how it got into such a sorry state. This realisation often comes when spring cleaning is already in full flow. After all, what’s the point of overhauling your wardrobe in time for summer or making your home spotless, if your beauty stash consists of dated shades, expired products and formulas that just don’t work for your skin. And we think a make-up bag declutter is the perfect time to stock up on glossy new products and experiment with some new- season colour palettes that you might not usually pick out.

So meet Lord & Berry, the make-up atelier from Milan who’ll revive even the most unloved beauty bags with its exclusive line-up of eye, lip, face and treatment products in modern textures and contemporary shades. Here’s why we’re psyched about this trend-led make-up range.

The fashion-forward-backed products

Blurring the lines between high-fashion and beauty, Lord & Berry has style firmly in its DNA – and we’re loving the look of the pared-back products. Created by make-up artists, industry insiders, and endorsed by a runway model fanbase, this trend-conscious cosmetic collection features fashion-forward shades in chic, monochrome packaging. It’s simple, stylish and utterly covetable.

The style-driven shades

From the sculpting, satin-gold shade of Lord & Berry’s Luminizer Highlighter, to the intense pops of colour created with the Matte Crayon Lipsticks, expect high-pigment products that are long-lasting and ultra-wearable to suit all skin tones.

The forward-thinking formulas

We love that only the finest ingredients make it into Lord & Berry’s high-tech makeup formulas. Think foundations packed with vitamin E, antioxidants and natural oils, for a smooth, silky finish; nourishing mascara infused with rice bran extracts to restructure lashes and make them extra smudge resistant; and matte-look lipsticks that condition and encourage skin cell regeneration just as much as they colour, thanks to their bespoke active ingredients. Prepare to become obsessed with this genius make-up brand.